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Friday, February 18, 2011

eBook Leaders Show Random House Sitting Pretty As Amazon's Kindle Store Discounting Plays Crucial Role in Picking Winners

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By Steve Windwalker
Publisher, Planet iPad
Editor and Publisher, Kindle Nation Daily

For the past few weeks, we've been paying more attention than usual to the USA Today bestseller lists that come out each Thursday because they have provided a fascinating window into the changes that are taking places in what we read and the publishing sources for the books that we are reasing.

Once again, the USA Today top 50 list for the week ended February 13, 2011 shows a healthy representation of titles for which the ebook format is the highest-selling format. There are 19 such titles this week and we provide a full list of those 19 titles below, with their list prices and Kindle Store prices as of today.

For each of the titles listed here, the first price shown is the publisher's list price as reported by USA Today, and the second, linked price is the Kindle Store price. Wherever the publisher is a participant in the agency-model price-fixing scheme, the two prices will often be the same. For other books, Amazon may discount the book further for Kindle customers at its discretion.

  • 2.        Alone           Lisa Gardner,  Bantam State  (F) (E)   $0.99 $0.99
  • 3.        The Girl With the Dragon Tattoo           Stieg Larsson,  Vintage  (F) (E)   $14.95  $5.00
  • 4.        The Girl Who Played With Fire           Stieg Larsson,  Knopf Doubleday (F) (E)   $25.95 $5.00
  • 5.        Unbroken           Laura Hillenbrand,  Random House (NF) (E)   $27.00 $9.99
  • 6.        The Girl Who Kicked the Hornet's Nest           Stieg Larsson,  Knopf (F) (E)   $27.95  $9.99
  • 8.        A Discovery of Witches           Deborah E. Harkness,  Viking Adult (F) (E)   $14.99 $14.99 
  • 9.        Water for Elephants           Sara Gruen,  Algonquin (F) (E)   $14.95 $5.00 
  • 15.        Cutting for Stone: A Novel           Abraham Verghese,  Knopf A (F) (E)   $26.95 $5.00 
  • 17.        Switched           Amanda Hocking,  Self-published through CreateSpace (F) (E)   $2.99 $0.99
  • 20.        I Am Number Four           Pittacus Lore,  HarperCollins Youth (F) (E)   $17.99 $9.99      
  • 21.        The Confession           John Grisham,  Doubleday (F) (E)   $28.95 $9.99 
  • 24.        The Help           Kathryn Stockett,  Putnam (E)   $12.99  $12.99        
  • 27.        Ascend           Amanda Hocking,  Self-published through CreateSpace (F) (E)   $2.99 $2.99
  • 31.        Torn           Amanda Hocking,  Self-published through CreateSpace (F) (E)   $2.99 $2.99
  • 34.        Room           Emma Donoghue,  Little, Brown (F) (E)   $11.99  $11.99          
  • 42.        What the Night Knows           Dean Koontz,  Bantam (F) (E)   $28.00  $9.99   
  • 44.        Dead or Alive           Tom Clancy, Grant Blackwood,  Putnam (F) (E)   $14.99 $12.99  
  • 46.        Strategic Moves           Stuart Woods,  Putnam (F) (E)   $12.99 $12.99
  • 48.        The Perfect Husband           Lisa Gardner,  Bantam (F) (E)   $7.99 $5.00 
While we are looking, a couple of other tidbits that caught our attention:

Among traditional publishers, Random House and its imprints are the place to be for authors these days. Random House is the leading traditional publisher in the U.S., and some may have been nervous for its authors when Random decided to abstain from the agency-model price-fixing scheme and, in the bargain, from the much-hyped Apple iBooks Store. But Random and its imprints and authors have benefited hugely from the price flexibility that Amazon and other retailers have been allowed, especially since the publisher and the authors get paid based on full list price even if a title is discounted below wholesale cost in the Kindle Store and elsewhere. Sixteen of the USA Today Top 50 are published by Random and its imprints, which is a dominant position given other changes in the composition of he bestseller lists. Given that Random has achieved that position without a single sale through the iBooks store, that dominance speaks eloquently of the utter failure of iBooks.   

Meanwhile, Amazon and others should take very seriously the king-making role that results from the company's selective discounting for Kindle titles. It seems very likely that a fabulous book-group natural like Elizabeth Stuckey-French's novel The Revenge of the Radioactive Lady should be headed straight to the highest rungs of the Kindle Store bestseller list, especially after recent rave reviews in the New York Times, Denver Post, Boston Globe, and Kindle Nation Daily. The book is published by Random imprint Doubleday, which means that Amazon controls price and discounting in the Kindle Store just as brick-and-mortar booksellers control price and discounting for the hardcover edition. But with Amazon selling the Kindle edition for $13.90, Jeff Bezos and his minions might as well be standing at the gates of bestseller heaven blocking the entrance of one of the more distinctive, independent voices to come along in American fiction in recent years. It says here that as soon as Amazon brings the retail price of Revenge down to the $5-$10 promotional price sweet spot provided for Stieg Larsson, Sara Gruen, John Grisham and others, it will have another bestseller in the making.

    Monday, February 7, 2011

    Breaking News From Amazon Posted Today On Facebook, and In The Kindle Community On Amazon.com--Page Numbers! Public Notes! New Magazine And Newspaper Layouts!


    This "Amazon Official" announcement came to our attention via Facebook.  The following was posted in the Amazon Kindle Community ( click here to see it ) at 1:42 PM PST.   It has not appeared in the usual official "News Release" location where all of Amazon's press releases are posted ( see that place here ).

    As to exactly which features work with all "Read Anywhere" devices we'll just have to test that out as the week moves along.  

    Here's the full text of the information posted in the Amazon Kindle Community:

    We're excited to tell you about some new features coming to the latest generation Kindle and Kindle 3G:

    -- Public Notes - This feature lets Kindle users choose to make their book notes and highlights available for others to see. Any Kindle user - including authors, their fans, book reviewers, professors and passionate readers everywhere - can opt-in to share their thoughts on book passages and ideas with friends, family members, colleagues, and the greater Kindle community of people who love to read. This is a new way for readers to share their excitement and knowledge about books and get more from the books they read. To review and turn on Public Notes in your own books, view the Public Notes of people you follow, track your reading activities, see Popular Highlights and your annotations, and view your full library of books, go to http://kindle.amazon.com. 

    -- Real Page Numbers - Our customers have told us they want real page numbers that match the page numbers in print books so they can easily reference and cite passages, and read alongside others in a book club or class. Rather than add page numbers that don't correspond to print books, which is how page numbers have been added to e-books in the past, we're adding real page numbers that correspond directly to a book's print edition. We've already added real page numbers to tens of thousands of Kindle books, including the top 100 bestselling books in the Kindle Store that have matching print editions and thousands more of the most popular books. Page numbers will also be available on our free "Buy Once, Read Everywhere" Kindle apps in the coming months.

    -- Before You Go... - When you reach the end of the book, we will now offer a seamless experience that lets you immediately rate the book, share a message about the book with your social network, get personalized recommendations for what to read next, and see more books by the same author. 

    -- New Newspaper and Magazine Layout - We're introducing a new and improved layout for newspapers and magazines. This new layout gives you a quick snapshot of the news and helps you decide what you want to read first. 

    Latest generation Kindle and Kindle 3G customers who want to try an Early Preview of these new features can manually download the software update here 

    All latest generation Kindle and Kindle 3G customers will receive this software update automatically via Wi-Fi once it becomes available. We will update this forum when we complete the Early Preview and begin to automatically deliver the update.

    Tuesday, February 1, 2011

    Thanks to All 2,275 Respondents to the Winter 2011 Kindle Nation Citizen Survey

    By Steve Windwalker
    Publisher, Planet iPad
    Editor & Publisher, Kindle Nation Daily

    The Winter 2011 Kindle Nation Citizen Survey closed just a few hours ago at midnight Big Island time, and I want to thank each and every one of the 2,275 official respondents! This is our 5th survey since early 2009, an that's an increase of 15.6 per cent over the previous record high for participation, set in August 2010, and it once again secures the survey's place as the single largest public survey of Kindle customers.

    You can take a look at detailed results of the survey by clicking on the "Thank You" graphic or visiting this link: http://survey.constantcontact.com/survey/a07e3akjmwxgj44hypt/results

    Big thank yous also go out to our colleagues Len Edgerly at The Kindle Chronicles podcast, Bufo Calvin at the I Love My Kindle blog, Catherine MacDonald at the Kindle Lending Club website, Tom Dulaney at Planet iPad, and Harvey at KindleBoards for helping to spread the word about the survey.

    Stay tuned to Kindle Nation for detailed reports on the results, and what they mean for the Kindle Revolution, in the days to come.